Magazine Analysis

Image & Typography

This is a magazine advert done by Santogold. The image looks like a very heavy natural colour, which give me the impression that they play quite sort music. The picture in the middle are two black women looking at each other but they have their eyes cut out and the background of the cover fills in as their eyes, which are now leafs. The background is darker than the front of the cover making it stand out more and being able to catch your eye.

The writing is very different than a lot of other magazine adverts I have seen, what they have done is cut “Santo gold” and “Lights out”, which I think is very creative and goes in well with the women and their eye cut out. By doing this it makes them stand out more and it draws your eyes to it, which I what you want when advertising.

Layout           

The layout is quite simple with the picture being in the middle, band name at the top and the album name at the bottom. But as always the have put the band name at the top because it’s the most important thing on the advert, and the album name the second so they have made that stand out a lot as well.

Although it being simple it works well with background because its eye catching and makes the band and album name stand out.

Colour Scheme

The colours used are strange because the background is green and the lettering is cream, and you wouldn’t really want them going together because they don’t match each other. But I think the reason for the green background I to make the lettering stand out more than normal.

Although I think it doesn’t look great, it does make the fonts stand out and because it’s so strange it would turn people head, so in a way it’s good but I wouldn’t do it for my magazine advert.