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On the front page of the website there's a largefocus on the band's image - the name dominates the header of the page, and the first large news article is an advertisement of their latest album release. There's also a video right next to the news area of them at a concert, below which is a link to their Twitter page and a music player for one of their songs.
Overall, the general focus of the site is on the band - which seems kind of obvious, but it's sort an "in-your-face-everywhere-you-look" kind of focus, not just the usual kind you see on other websites with specific topics. For example, the background itself is changeable on this site between 6 different background images, and 5 of them are of the band, all of which make sure that at least one of the band members (mainly the front man, Simon) is clearly visible on the layout whilst the others remain obstructed. Just look at the image above to see an example of that.
There's a big focus on social networking too, what with the Facebook subscription sign up on the left and the Twitter link on the right. All of the features of the site really add up to try and connect the band to the audience in some way, making the audience feel like they're almost friends with the band. Not a bad way to immerse them.
Overall, the general focus of the site is on the band - which seems kind of obvious, but it's sort an "in-your-face-everywhere-you-look" kind of focus, not just the usual kind you see on other websites with specific topics. For example, the background itself is changeable on this site between 6 different background images, and 5 of them are of the band, all of which make sure that at least one of the band members (mainly the front man, Simon) is clearly visible on the layout whilst the others remain obstructed. Just look at the image above to see an example of that.
There's a big focus on social networking too, what with the Facebook subscription sign up on the left and the Twitter link on the right. All of the features of the site really add up to try and connect the band to the audience in some way, making the audience feel like they're almost friends with the band. Not a bad way to immerse them.
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