Wednesday, 5 October 2011

Band Website Analysis
James Blake

Click here to go to the website...

This is one of those websites you find that has very, very little actually on it, at least on the homepage. As soon as you go on, the music video for Lindesfarne loads and plays in the background, and beyond that the only stuff that's on it is the artist's name (James Blake), a button to change the video displayed, a link to his music, social networking sites and an online store presumably to sell his albums and merchandise on.

Like the site for Biffy Clyro, the site has the main goal of having the audience thinking of nothing but James Blake whilst they're on the site. As soon as you go on it it's just in your face with the music. There's not really much else to say about it, other than it contains the normal stuff you see on band websites nowadays - music, a list of their latest live performances, social networking sites and a merchandise store.

One of the bad things about the site is that it sacrifices ease of access just to shove a music video in your face - it's not immediately obvious what the links on the site actually go to ('Music' sure, but 'Live' and 'Friends' aren't obvious at all), and the fact that the entire site is accessible only via the Adobe Flash Player actually restricts some people from going on it (even if it is basically installed by everyone nowadays).

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