Image & Typography
The image used here is presumably of the band 'Santogold', surrounded by cut-out letters spelling the name of the band as well as the name of their new single, 'Lights Out'. The image itself is also presented as a cutout photograph with the same material used as the text, linking them both together and giving the thing the same feel as a hastily done collage.
The background is a lot darker than the dominating pictures and text of the page, making them stand out a lot and I guess help towards drawing the reader's attention when they're skimming over it. What I like about it is that it kept the actual amount of text to a minimum compared to the others I've looked at - whilst they had a big block of text talking about their single, the text on this is kept to the bare minimum and then just gives a link to their MySpace page.
Layout
Like the others, this advert has seperated the page into the top two thirds being the main draw, and the bottom third being the information. The top section is just the arist name and the picture they've chosen to associate with the single, and the bottom section is where all the actual information is at, which seems to be a very common layout now that I think about it... It makes sense, it seems like the simplest and easiest one to work with whilst still retaining a nice result. Unless you're Laura Marling.
Colour Scheme
The colour scheme on this, very much like the Laura Marling magazine advertisement is, is kept very natural. The dark, flower filled background on top of which is just a dark-paper-ish colour (for the paper, obviously), with the only unnatural thing on the page being the white text of the information along the bottom, but even that fits very well amongst the others, contrasting them just enough to get attention whilst not being distracting or discomforting to look at.
Overall, this advert works very well. The colour scheme and the layout choice are good, and the only thing I have a problem with is the use of paper cut-out for the artist name and album name, but that's more a personal opinion rather than saying it doesn't work.
The image used here is presumably of the band 'Santogold', surrounded by cut-out letters spelling the name of the band as well as the name of their new single, 'Lights Out'. The image itself is also presented as a cutout photograph with the same material used as the text, linking them both together and giving the thing the same feel as a hastily done collage.
The background is a lot darker than the dominating pictures and text of the page, making them stand out a lot and I guess help towards drawing the reader's attention when they're skimming over it. What I like about it is that it kept the actual amount of text to a minimum compared to the others I've looked at - whilst they had a big block of text talking about their single, the text on this is kept to the bare minimum and then just gives a link to their MySpace page.
Layout
Like the others, this advert has seperated the page into the top two thirds being the main draw, and the bottom third being the information. The top section is just the arist name and the picture they've chosen to associate with the single, and the bottom section is where all the actual information is at, which seems to be a very common layout now that I think about it... It makes sense, it seems like the simplest and easiest one to work with whilst still retaining a nice result. Unless you're Laura Marling.
Colour Scheme
The colour scheme on this, very much like the Laura Marling magazine advertisement is, is kept very natural. The dark, flower filled background on top of which is just a dark-paper-ish colour (for the paper, obviously), with the only unnatural thing on the page being the white text of the information along the bottom, but even that fits very well amongst the others, contrasting them just enough to get attention whilst not being distracting or discomforting to look at.
Overall, this advert works very well. The colour scheme and the layout choice are good, and the only thing I have a problem with is the use of paper cut-out for the artist name and album name, but that's more a personal opinion rather than saying it doesn't work.
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