Thursday, 6 October 2011

Magazine Advert Analysis
The Verve


Image & Typography

The image here is mainly there to take up the background, with the foreground and majority of the reader's attention being drawn to the title of the band and album within basically the center of the page and the extra information being placed along the bottom.

The album's name itself has a very unique font to it, which I'm assuming has kind of been there thing, but it's only just unique enough to add a level of interest to it whilst keeping it just as readable as the normal font used everywhere else on the page - which is a good thing. With the album name and artist name contrasting so well along the light background and the "extra information" not really standing out at all, it's obvious the album name is the main draw of it.


Layout

The image takes up the entire background, with the page being split into two main sections - the bottom third of the image, which has a variety of dark clouds along with the extra information on the single, and the top two thirds that consists of the image, album name and artist name.

It's a very simple layout, but the background adds a lot of interest to the foreground objects just by being there, and it works really well in my opinion.


Colour Scheme

The colours used are fairly dull, natural colours that would be incredibly flat and lifeless on it if it didn't have that small flare of what I think is red/orange seperating the bottom third from the top two thirds. It's not enough to be the most interesting part of the page, nor large enough to have any importance as far as I can tell, but it is enough to draw the attention of people flicking through a magazine and give the background an added layer of interest.

The simplicity of the entire advert works incredibly well, especially compared to Laura Marling's (below).

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