Thursday, 6 October 2011

Magazine Advert Analysis
Laura Marling


Image & Typography

The image used is fairly nice, and I'll assume it's the album cover. The fact that it looks drawn gives it a very natural feel to it, but at the same time it has this feel to it that it's not the most professional picture you'd ever come across, but maybe that's just me.

The typography of the artist name is also fairly smooth and looks like handwriting, again adding to the natural feeling of the page, and the contrast it'd no doubt have to a magazine like NME would definitely grab someone's attention,  but at the same time it makes it look very wrong and it just doesn't look nice.


Layout

This advertisement has managed to fill a whole two thirds of the entire page with the image of the album, something no doubt done in order to grab the attention of the person flipping through the magazine. The last bottom third of the page is just a big block of information on the album as well as the artist name above it all.

While I like the fact that it's tried to grab the reader's attention, the block of text along the bottom is fairly unappealing - with a whole magazine worth of text to read, why would someone stop on a page about a band they don't know just to read about an album?


Colour Scheme

The colour scheme used is fairly minimalistic, having only two prominent colours (excluding the colour of the outline) of green and red, which again adds to the natural feel of the page which is no doubt reflecting the artist. It just doesn't look good to me though.

I understand that they've tried to keep the colours minimalistic, but really they've made the page so overly simple anyway that it just looks almost childish, even with the intricacy of the leaves and whatnot. You could say it looks old instead, like a book illustration, but I get put off that idea completely with the text along the bottom.

I really don't like this advert.

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