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The La Roux website, like James Blake's, is fairly simple - on the front page, it has the artist's name in big letters along the top and a big ol' picture of the singer on the right. What I've always found a bit odd about La Roux's presentation is that all advertisements and portrayals of the band focus so strongly on the singer Elly Jackson that the co-writer Ben Langmaid is completely ignored, and it's the same really with the website.
On the front page there's an automatic popup of a music video, but it's easy to close and completely ignore, unlike the James Blake site. The front page also has La Roux's Twitter feed directly on it, as well as links along the top of the page for social networking purposes. What I like about this site is that, along with the usual links to news, discography, videos, images, merchandise, etcetera. it also has a link to a biography, which I think would really appeal to people who stumble across the site rather than doing what James Blake and Biffy Clyro did, which was to appeal almost solely to people who are already fans.
It also does a pretty great job of connecting the audience to the band through the social networking aspect, especially by having the news feed be a direct view of their Twitter and allowing the user to reply once they've signed in. Interactivity on a site, especially a band site, really helps to keep the audience's interest - which is obviously something you'd be aiming to do.
On the front page there's an automatic popup of a music video, but it's easy to close and completely ignore, unlike the James Blake site. The front page also has La Roux's Twitter feed directly on it, as well as links along the top of the page for social networking purposes. What I like about this site is that, along with the usual links to news, discography, videos, images, merchandise, etcetera. it also has a link to a biography, which I think would really appeal to people who stumble across the site rather than doing what James Blake and Biffy Clyro did, which was to appeal almost solely to people who are already fans.
It also does a pretty great job of connecting the audience to the band through the social networking aspect, especially by having the news feed be a direct view of their Twitter and allowing the user to reply once they've signed in. Interactivity on a site, especially a band site, really helps to keep the audience's interest - which is obviously something you'd be aiming to do.
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